brrr° technology has three unique cooling effects that combine to immediately and continually reduce the temperature of your skin. More specifically, our Triple Chill Effect combines the power of cooling materials, active wicking and rapid drying to enhance dryness and comfort while also working to reduce temperature.

Products using the COR3™ Technology fabric finish have a UPF rating of 30 or greater, properties to minimize odor and outstanding wicking performance for important moisture management. The anti-odor finish helps control odors caused by a wide range of microorganisms (mold, mildew, algae, yeast) is compatible with virtually all fabrics. All of our performance cotton clothing utilizing COR3™ also feature COR3™ EZ. The "EZ" means easy care and indicates that garments featuring this treatment will travel well and resist wrinkles.

UPF stands for Ultraviolet Protection Factor and indicates how much of the sun's UV radiation is absorbed.  A fabric with a rating of 50 will allow only 1/50th of the sun's UV rays to pass through.  This means the fabric will reduce your skin's UV radiation exposure significantly.  All of our UPF finishes last the life of the garment, an industry standard of 30 washings.